The Designer
As a girl, Jasmine Teo found herself drawn to handicrafts and drawing. It is thus no wonder that the self-taught designer has come full circle and is now dressing other women in her original designs.
Jasmine spent two decades in the IT industry before making the leap of faith to chase her childhood dreams of fashion and all things beautiful. During her time in the corporate world, the self-confessed shopaholic travelled extensively and began to uncover her knack of identifying international trends before they hit Singapore.
Jasmine began importing and selling trendy statement clothing before realising the lack of practical and classy pieces for a woman’s working wardrobe.
After experimenting with her own designs and materials, the popularity of Jasmine’s new products grew increasingly overwhelming and business reached a record high. Her clientele expanded exponentially and Jasmine welcomed the challenge of constantly polishing and reinventing her lines. Thus, MUN was born.
After eight years of MUN, Jasmine began to realise that there was a potential market in integrating necessary bridal services as her clients often sought her recommendations for other bridal-related accessories. Thus, the idea for The Label started growing in her mind. However, it was not until her team expanded that she could actually execute and develop her new brainchild.
Jasmine is committed to her clients and only delivers work she is proud of, ensuring the utmost quality of every product.